The Abortion Debate
A Qualitative Content Analysis of Public Relations to a TikTok Video on the Overturning of Roe v. Wade
This qualitative analysis investigated public reactions in response to the overturning of Roe v. Wade. This consisted of a content analysis of 50 of the most recent comments from an NBC news video posted to the TikTok account for the Today Show. The analysis identified four findings, with an emphasis on the last finding. The results demonstrated that individuals felt strongly about the overturning: 1) reactions were either for or against the decision, 2) forty-two of the comments were reactions against the overturning while 8 were for, 3) general themes found among the 8 comments were happiness, celebration, unsympathetic and dismissive, and 4) the most apparent themes among the 42 comments were freedom of choice, individual rights, injustice, medical and societal implications, emotional and betrayal.
Copyright (c) 2023 Aliza Bukhari
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