The Abortion Debate
A Qualitative Content Analysis of Public Relations to a TikTok Video on the Overturning of Roe v. Wade
DOI:
https://doi.org/10.31542/cb.v5i1.2520Abstract
This qualitative analysis investigated public reactions in response to the overturning of Roe v. Wade. This consisted of a content analysis of 50 of the most recent comments from an NBC news video posted to the TikTok account for the Today Show. The analysis identified four findings, with an emphasis on the last finding. The results demonstrated that individuals felt strongly about the overturning: 1) reactions were either for or against the decision, 2) forty-two of the comments were reactions against the overturning while 8 were for, 3) general themes found among the 8 comments were happiness, celebration, unsympathetic and dismissive, and 4) the most apparent themes among the 42 comments were freedom of choice, individual rights, injustice, medical and societal implications, emotional and betrayal.
Downloads
Published
Issue
Section
License
Copyright (c) 2023 Aliza Bukhari
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Authors retain any and all existing copyright to works contributed to this site, and may be used by others in accordance with the terms of a Creative Commons Attribution-NonCommercial 4.0 International License.
By submitting works, contributors grant non-exclusive rights to MacEwan University and MacEwan University Library to make items accessible online and take any necessary steps to preserve them. This includes posting these works in MacEwan's institutional repository (http://roam.macewan.ca) to ensure digital preservation.
