Look Up

Reality Over Virtuality A Socially Responsible Campaign, Encouraging Individuals to use their Electronics Less.

  • Angel Poon MacEwan University
  • Steven Tascon MacEwan University


This project focuses on finding ways to motivate and persuade people to spend less time on their electronic devices, and more time immersed in the present. Our socially responsible campaign aims to raise awareness surrounding the disconnection the digital age has created and the detrimental impacts it has on meaningful human relationships.

Brainstorming and other ideation techniques were put into practice to ensure a wide variety of ideas were generated to effectively tackle our problem. Then, by applying a user-centered design approach, we conducted surveys, interviews, and contextual observations to better understand our user. Our team is half-way through the design process thus far, currently creating the visual identity for our campaign, as well as creating tangible objects to communicate our message to the public. The final stages of this project will include: creating an experimental design component where the user will have the opportunity to interact with the campaign, and a 3-minute video portraying our complete design process.

Discipline: Design Studies

Faculty Mentor: Constanza Pacher