Oh the places you'll go

a study of the consumer decision making process for international students at a Canadian university

Abstract

This study will be looking at the consumer decision making process that international students go through when selecting a university outside of their home country. This paper will study international students at a Canadian university. First, the author will conduct a qualitative study to gain insight into the decision process. Next, the author will survey a sample of the population at a Canadian university. From here, hypotheses will be tested and results will be given. Additionally, the author will highlight the implications of the results and areas of interest for future research.

Faculty Mentor: Fernando Angulo-Ruiz

Department: International Business (Honours)