Reimagining ETS Bus Stops

Abstract

This research project, conducted in collaboration with Edmonton Transit Service (ETS), aims to improve the experience of Edmonton transit users to retain and increase ridership. We conducted extensive qualitative user research to understand the needs and wants of transit users during their commute. Our findings demonstrate that transit users desire comfortable, safe, and intuitive bus stops that incorporate live bus route information and advanced wayfinding. Our project aims to redesign existing bus stops and shelters’ wayfinding information across the city to enhance the user experience and encourage more people in Edmonton to use public transit.

Faculty Mentor: Dr. Isabelle Sperano