Plastic Pollution Campaign Posters: The Art and Language of Persuasion

Abstract

The world produces 300 million tons of plastic annually, which is equivalent to the weight of approximately half the human population. The rising problem with plastic is that most of it is not biodegradable and often manufactured as single-use items. Due to plastic’s persistent nature, plastic pollution involves long-term ecological, toxicological and economic effects. To battle the reality of the alarming amount of plastic pollution, Proposed campaign posters were designed for Plastic Pollution Coalition to raise awareness and appeal to society to overcome the frequent use of plastics. Study centered around visual rhetoric and semiotics are applied to the ideation of posters; the art and language of persuasion are taken into account to effectively communicate and convince the audience in a visual medium.

Faculty Mentor: Wayne Willams