Digital Interaction in a Shared Public Setting: An Exploration of West Edmonton Mall Map User Experience

Abstract

This project is about exploring the West Edmonton Mall Map Kiosk wayfinding system. We designed the shared map interface through a human-centered design thinking approach. We examined how users interact with their surroundings and the currently available tools and identified pain points and needs. We used multiple research methods, such as user testing and heuristic evaluations and observed the shoppers to understand their needs and frustrations. Based on our observations and interviews, shoppers stated that they would like a memorable experience while allowing them to reach their destination effortlessly. This project will provide insight into the design process of the kiosk to help navigate the shared physical space beyond screen-focused experiences.

Faculty Mentor: Alexander Stewart