Preventative Health Methodology in the Canadian Market

Abstract

Within Canada, the relevant sectors (body evaluation, nutrition, and exercise) tend to exhibit a disconnect to an extent without a focus on preventive tests and connected prevention strategies due to the segregation of product/service offerings in related industries and cultural normalities associated with Canada’s public health care system (i.e. a family doctor may only prescribe further testing such as an ultrasound or gastrointestinal surgery if a patient is perceived to carry characteristics of an appropriate diagnosis).

While this methodology safeguards the Canadian health care system and prevents strain on the system, it is shown to deter the opportunity, both in private and public clinical settings, to carry and optimize preventive testing measures in place for Canadians to reduce unhealthy activities and related dysfunctional behaviours.

With this in mind, Avaliare, a Brazillian clinic based out of the municipality of Margina, in the state of Parana, has a clinical model that implements preventative health methodology through utilizing body evaluation technology in order to build nutrition and exercise strategies for clients and their respective goals.

Within the qualitative research paper that Dr. Evandro Bocatto and I have been writing, the analysis and disruptive capability of implementing such a model in the gym/health/fitness clubs industry; e-health; private health (private clinics), public health, priority populations (eating disorder patient effectiveness), corporate wellness services, and weight loss services within Canada are discussed.

Faculty Mentor: Dr. Evandro Bocatto