Worth the Risk: Narcissism and Risky Health Behaviour

Abstract

Grandiose narcissists (i.e., individuals who are self-focused, egotistical, and vain) are more likely to eat healthily and exercise due to their concerns with physical appearance. However, they also make riskier health decisions (e.g., binge drinking). In two studies, we examine whether those high (vs. low) in narcissism are more willing to risk their long-term health for short-term appearance enhancements.

In Study 1 (N = 286) and Study 2 (N = 277), we measured participants' narcissistic admiration (i.e., extraversion, charisma) and narcissistic rivalry (i.e., aggression, hostility). All participants viewed three advertisements for appearance-enhancing products (e.g., workout supplements) with the presence or absence of side effects. Participants indicated their willingness to use these products to be admired by others, improve their health, and be more competitive. In Study 1, men (but not women) who were high (vs. low) in narcissistic admiration were more likely to endorse products to be more admired by others and improve their health when side effects were absent (vs. present). Study 2 did not replicate these results. Findings suggest that those high in narcissism may not be more interested in appearance-enhancing products. However, knowing potential side effects could help them make better health decisions if they are.

Faculty Mentor: Dr. Miranda Giacomin