A Designer's Guide to Internationalization and Localization of Design

Abstract

This research delves into the intricacies of international design within the magazine industry, employing diverse methods such as literature review, interviews, surveys, co-design sessions, content analysis, and finialized design outcomes. Unveiling crucial concepts like localization and cultural sensitivity, it emphasizes the necessity of transcending mere translation in international design. Insights from industry players and consumer perspectives underscore the importance of adaptability and cultural respect. The study culminates in outcomes like the Diversity and Adaptability Composition Test (DACT) and adaptable magazine templates, aiming to bridge the gap between theory and practice, fostering inclusive visual communication globally. While acknowledging limitations in sample sizes, the research reflects a shift from broad exploration to a focused framework, aspiring to elevate international design standards.

Faculty Mentor: Dr. Adolfo Ruiz