Perceptions of Dairy Farms on the Environment
A Content Analysis of Comments on TikTok
This study examined the public perceptions of dairy farms on the environment by viewing comments to a TikTok video, which presented a claim that the dairy industry has had a decrease in its environmental impact. A content analysis was conducted with initial and secondary evaluations, finding five broad categories, which included positive and negative perceptions of the dairy industry, as well as a further six themes, including informative, clarification, blaming humans, veganism, critical, and education. The most common theme was informative, encompassing 38% of the relevant comments. The findings indicated proficient use of scientific research, critical considerations of the video, and reflected the biases and influences found in social media and popular culture.
Copyright (c) 2023 Sarah Ostapovich
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Authors retain any and all existing copyright to works contributed to this site, and may be used by others in accordance with the terms of a Creative Commons Attribution-NonCommercial 4.0 International License.
By submitting works, contributors grant non-exclusive rights to MacEwan University and MacEwan University Library to make items accessible online and take any necessary steps to preserve them. This includes posting these works in MacEwan's institutional repository (http://roam.macewan.ca) to ensure digital preservation.