Communication Breakdown: The Media Effects on Ecuador's Environment

Abstract

Environmental communication is an essential part of any society; it informs the population of new occurrences and happenings nearby, and around the globe. As technology evolves, so do the methods in which humans communicate and comprehend. The ways environmental issues are presented to and perceived by the public have increasingly influenced their decision making and continue to affect the way people live their lives. But what role do media outlets play in the environmental awareness of their audience? This research study demonstrates the importance of environmental communication in Ecuador and the various ways in which it can be distorted or controlled. It is critical that individuals are aware of their country’s actions and reactions to the environment, as well as their own personal footprints within it. Researching the media in Ecuador, alongside the population’s reaction to it, shows how important media is to the environmental awareness of its citizens, as well as their attitude towards conservation.