Euromaidan Values from a Comparative Perspective


  • Sviatoslav Sviatnenko, Dr. Alexander Vinogradov Maastricht University


Ukrainian revolution, Euromaidan, Revolution of Dignity, Maidan, values, social structure, Ukrainian identity


Ukrainian revolution frequently called “Euromaidan” changed Ukrainian society in 120 days and, later, became a regional conflict and a challenge to a global order. This primary social revolution was followed by value and paradigmatic shifts, middle class revolution, and a struggle for human rights, equality, justice, and prosperity. This study examines values and social structure of Euromaidan. In addition to ethnographic study consisting of participant observations and informal interviewing, data from European Social Survey (2010-2013) and face-to-face survey conducted by an initiative group of sociologists on Maidan were used in order to approach this goal. Results of the study show that values of Euromaidan (Universalism, Benevolence, Self-Direction, Stimulation, and Security) coincide more with European values, especially those of developed Western and Scandinavian countries, than Ukrainian ones. Furthermore, values of protesters find its reflection in deeply rooted Ukrainian identity. Moreover, Maidan was consisted of three major groups of protesters: “moralists,” “individualists,” and “explorers.”

Author Biography

  • Sviatoslav Sviatnenko, Dr. Alexander Vinogradov, Maastricht University

    Sviatnenko Sviatoslav is a graduate student on European Studies Master Programme at Maastricht University. He has recently graduated "cum laude" from Bachelor Programme in Sociology at the National University of Kyiv-Mohyla Academy, Kyiv, Ukraine. His main academic interests lie in the field of values, social transformations, social movements, EU-enlargement Studies and Eastern European Studies. Moreover, Sviatoslav has more than 3 years of experience in the field of media, social and market research. This year, he worked as a data analyst within the Canadian Election Observation Mission to Ukraine. Sviatoslav was an active participant of Euromaidan social movement from the very beginning.

    Dr. Alexander Vinogradov is an Associate Professor at the National University of Kyiv-Mohyla Academy in Ukraine. Alexander teaches several courses on statistical data analysis and survey methodology at various Ukrainian universities. His scholar interests lie in the domain of modern psychometrics, social-cognitive theory and multivariate statistical methods




How to Cite

Euromaidan Values from a Comparative Perspective. (2014). Social, Health, and Communication Studies Journal, 1(1), 41-61.