Student Engagement in MacEwan Career Development and Experiential Learning Services
The goal of this research in working with MacEwan’s Career Development and Experiential Learning (CDEL) has been to distinguish the target market so that CDEL can efficiently and effectively promote their services. Having multiple differing variables amongst MacEwan students, our team has analyzed which demographics will respond enthusiastically to marketing efforts.
CDEL should develop their marketing strategies around students of all years of study equally. Creating ‘year of study workshops’ may provide long-term interest for students. It is recommended that CDEL run their online advertisements through Instagram, LinkedIn, Blackboard, and Email primarily, as those are the most used and preferred means of gaining information. Creating relationships with students by their preferred means of communication will provide CDEL with the best response and engagement with the services.
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