Who Are You, YouTube?

The Invisible Corporate Individuals of YouTube and its Extremely Visible Creators

Authors

  • Emma Joanne Small MacEwan University Student

DOI:

https://doi.org/10.31542/muse.v4i1.1889

Abstract

This paper seeks to understand the invisibility of the corporate individuals working for YouTube and how the extremely visible creator community responds to them as a singular corporate person. The paper proposes that to achieve greater visibility and thereby accountability, YouTube should create an organizational chart for its stakeholders, rely less on algorithms, and establish stable individual identities and a consistent professed corporate persona.

MUSe 2020, Issue Number 1

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Published

2020-08-28

Issue

Vol. 4 No. 1 (2020)

Section

Fine Arts and Communications

License

By publishing works in MUSe, authors and creators retain copyright under a Creative Commons Attribution NonCommercial (CC BY-NC) license, which allows others to share these works for non-commercial purposes as long as credit is given. The MUSe Editorial Board reserves the right to make copy-editing changes to works prior to publication to ensure they conform to the publication's style and quality standards. The Editorial Board also reserves the right to archive published submissions in MacEwan University's institutional repository, RO@M.

How to Cite

Who Are You, YouTube? : The Invisible Corporate Individuals of YouTube and its Extremely Visible Creators. (2020). MacEwan University Student EJournal, 4(1). https://doi.org/10.31542/muse.v4i1.1889