Global and Local Integrated Teaching Approaches for International MBA Programs: Marketing Management Perspectives

Authors

  • Yuping Du
  • Randall Chang

Keywords:

Global, Local, Integrated, Approaches, GLIA, MBA, China

Abstract

International MBA programs strive to develop better managers to deal with international experiences in the future. This paper aims at exploring how to cultivate and improve International MBA programs through the integration of global and local teaching-learning approaches. First, this paper explains why global and local integrated approaches are needed. Second, it analyzes how to integrate Western teaching with Eastern philosophical concepts, through the selection of textbooks, teaching practices, and learning processes.

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Published

2012-11-30

How to Cite

Du, Y., & Chang, R. (2012). Global and Local Integrated Teaching Approaches for International MBA Programs: Marketing Management Perspectives. Asia Pacific and Globalization Review, 2(1). Retrieved from https://journals.macewan.ca/apgr/article/view/72

Issue

Section

Articles