A Chinese Cinderella’s Global Debut: Internationalization of Business Programs at JUFE
Keywords:business, education, internationalization, China
AbstractThis case study analyzes the factors that contribute to the success of the internationalization of the business degree program at the International School of Jiangxi University of Finance and Economics and also identifies potential challenges for the school. The International School can be taken as a representative case of business education internationalization in China, particularly in a relatively less economically developed region of a fast growing economy.
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