To Cheat or Not to Cheat: That’s the Marketing Research Question

  • Sarah Brodie MacEwan University
  • Sarah Hunter MacEwan University
  • Victoria McNeilly MacEwan University
  • Sarah Takla MacEwan University
  • Amanda Zirk MacEwan University


This study provides a new insight on how to approach problems universities face with cheating. Focusing on Academic Integrity at MacEwan University, our research provides an overview of the perceptions faculty and students have on this topic. We conducted 69 surveys from faculty members and 280 surveys from students. We then evaluated those findings using a statistical software (SPSS).Throughout the study we will evaluate the impact of professors, the mindset of students, and the faculties that have students who are more inclined to break the policies. Our findings are based on primary and secondary data that evaluates our hypothesis and futher describes recommendations for universities to successfully implement methods to avoid academic dishonesty.
How to Cite
Brodie, S., Hunter, S., McNeilly, V., Takla, S., & Zirk, A. (2014). To Cheat or Not to Cheat: That’s the Marketing Research Question. MacEwan University Student EJournal, 1(1).