Boys versus Girls: Gendered Presentations of Newborns via Instagram Photograph Uploads.

  • Jason Brian Garcia MacEwan University

Abstract

The present study examined the prevalence of gender stereotypes displayed in photograph uploads of newborns in the mobile social media application, Instagram. A quantitative content analysis was performed on a sample of 120 of the most recent photograph uploads with the hashtag streams “#newbornbabyboy and “#newbornbabygirl”. 60 of these images consisting of each newborn females and males, collected between the 26th and 27th of March, 2014. Results showed that newborn baby boys were only portrayed in a gender-stereotypical manner where the most predominant clothing colour worn was blue. For girls, the results also revealed a gender-stereotypical pattern as pink was the most displayed clothing colour. There was no significant difference found between male and female newborns in how often they were accessorized. The primary source of the photograph uploads were most often the babies’ mothers.

Author Biography

Jason Brian Garcia, MacEwan University
Bachelor of Arts Student at MacEwan University
Sociology Major
French Minor
Published
2016-11-25
How to Cite
Garcia, J. (2016). Boys versus Girls: Gendered Presentations of Newborns via Instagram Photograph Uploads. MacEwan University Student EJournal, 3(1). Retrieved from https://journals.macewan.ca/muse/article/view/201
Section
Arts and Sciences - Social Sciences